Understanding consumer behavior in the multimedia context: incorporating gamification in VR-enhanced web system for tourism e-commerce.

Jang, Yu-Teng; Hsieh, Pei-Shan.

Afiliação

Jang YT; Department of Business Administration, Tunghai University, Taichung City, Taiwan.
Hsieh PS; Department of Business Administration, Tunghai University, Taichung City, Taiwan.

Multimed Tools Appl ; 80(19): 29339-29365, 2021.

Article em En | MEDLINE | ID: mdl-34188604

Palavras-chave

Electronic commerce; Gamification; Multimedia technology adoption; Partial least squares (PLS); User behavior

Texto completo: 1 Base de dados: MEDLINE Idioma: En Ano de publicação: 2021 Tipo de documento: Article

Texto completo: 1 Base de dados: MEDLINE Idioma: En Ano de publicação: 2021 Tipo de documento: Article