Designing satisfying service encounters: website versus store touchpoints.

Bolton, Ruth N; Gustafsson, Anders; Tarasi, Crina O; Witell, Lars.

Afiliação

Bolton RN; W. P. Carey School of Business, Arizona State University, Tempe, AZ 85287-4106 USA.
Gustafsson A; Department of Marketing, Norwegian Business School (BI), 0484 Oslo, Norway.
Tarasi CO; Alliance Manchester Business School, Manchester, M13 9SS UK.
Witell L; College of Business Administration, Central Michigan University, Mount Pleasant, MI 48859 USA.

J Acad Mark Sci ; 50(1): 85-107, 2022.

Article em En | MEDLINE | ID: mdl-34608342