No man is an island: Psychological underpinnings of prosociality in the midst of the COVID-19 outbreak.

ABSTRACT

In response to the COVID-19 outbreak, sustainable forms of collective resilience help societies coping cohesively with unprecedented challenges. In our empirical contribution, we framed collective resilience and cohesion in terms of prosociality. A study carried out in the midst of the COVID-19 outbreak in the UK (N = 399) articulated basic individual values, ideological orientations (i.e., authoritarianism and social dominance orientation), and core political values in a comprehensive framework to predict bonding and bridging forms of prosocial intentions, and prosocial behaviors directed towards vulnerable groups. According to our findings, people whose worldview incorporates collective and collaborative principles cared more about others' welfare. Jointly, self-transcendence, equality, and accepting immigrants predicted more prosociality, whereas social dominance orientation predicted less prosociality. Over and beyond all other predictors, self-transcendence uniquely predicted prosocial intentions and behaviors alike. To conclude, we suggest interventions to promote and sustain prosociality among people motivated by a larger array of life goals and worldviews.