Scale development of apparel customization brand value: From the perspectives of practitioners and consumers.

Li, Hao; Gu, Li-Wen; Liu, Xiao-Gang; Ruan, Yan-Wen.

Afiliação

Li H; College of Fashion and Design, Donghua University, Shanghai, China.
Gu LW; Shanghai International College of Fashion and Innovation, Donghua University, Shanghai, China.
Liu XG; College of Fashion and Design, Donghua University, Shanghai, China.
Ruan YW; School of Textile and Fashion, Shanghai University of Engineering Science, Shanghai, China.

Front Psychol ; 13: 933224, 2022.

Article em En | MEDLINE | ID: mdl-36033076