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Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021-2022.
Anderson, Lauren B; Ness, Heather D; Holm, Rochelle H; Smith, Ted.
Afiliação
  • Anderson LB; Lauren B. Anderson, Heather D. Ness, Rochelle H. Holm, and Ted Smith are with the Christina Lee Brown Envirome Institute, School of Medicine, University of Louisville, Louisville, KY. L. B. Anderson is also with the Department of Urban and Public Affairs, College of Arts and Sciences, University of
  • Ness HD; Lauren B. Anderson, Heather D. Ness, Rochelle H. Holm, and Ted Smith are with the Christina Lee Brown Envirome Institute, School of Medicine, University of Louisville, Louisville, KY. L. B. Anderson is also with the Department of Urban and Public Affairs, College of Arts and Sciences, University of
  • Holm RH; Lauren B. Anderson, Heather D. Ness, Rochelle H. Holm, and Ted Smith are with the Christina Lee Brown Envirome Institute, School of Medicine, University of Louisville, Louisville, KY. L. B. Anderson is also with the Department of Urban and Public Affairs, College of Arts and Sciences, University of
  • Smith T; Lauren B. Anderson, Heather D. Ness, Rochelle H. Holm, and Ted Smith are with the Christina Lee Brown Envirome Institute, School of Medicine, University of Louisville, Louisville, KY. L. B. Anderson is also with the Department of Urban and Public Affairs, College of Arts and Sciences, University of
Am J Public Health ; 114(1): 34-37, 2024 Jan.
Article em En | MEDLINE | ID: mdl-37856730
ABSTRACT
We sought to deliver a geotargeted digital health advertising intervention. We assessed risk of community infection through an integrated public health and wastewater rubric and delivered advertisements between November 2021 and April 2022 in Louisville, Kentucky. The average daily click-through rates for the campaigns were 0.19%, 0.15%, and 0.13%. Results show potential for digital public health interventions that are geographically anchored to subcity sewersheds and community interest and willingness to engage with targeted wastewater-themed public health messaging. (Am J Public Health. 2024;114(1)34-37. https//doi.org/10.2105/AJPH.2023.307439).
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Texto completo: 1 Base de dados: MEDLINE Assunto principal: Publicidade / COVID-19 Idioma: En Ano de publicação: 2024 Tipo de documento: Article
Texto completo
Imprimir
XML
PubMed Links
Buscar no Google

Texto completo: 1 Base de dados: MEDLINE Assunto principal: Publicidade / COVID-19 Idioma: En Ano de publicação: 2024 Tipo de documento: Article