Corrigendum: Impact of destination image formation on tourist trust: mediating role of tourist satisfaction.

[This corrects the article DOI: 10.3389/fpsyg.2022.845538.].

Impact of Destination Image Formation on Tourist Trust: Mediating Role of Tourist Satisfaction.

Tourist destinations with cultural heritage have arisen as a prominent issue in tourism literature. Creating a positive image of the destination can influence tourists' satisfaction and willingness to return. The goal of this research is to investigate the relationship between destination image formation (DIF), tourist satisfaction (TS), and tourist trust (TT). As a result, the structural relationships between local community participation (LCP), authenticity (A), access to local products (ALP), TS, and TT were investigated in this study. This study used a quantitative approach based on a survey of 644 domestic and foreign tourists visiting the Guangdong cities of Guangzhou, Foshan, and Shenzhen. The statistical software SmartPLS 3.3.3 was used to determine the relationship between variables in the research model using structural equation modeling. The outcomes show a positive correlation between LCP, A, and ALP, which led to tourist satisfaction and, eventually, tourist trust. It is concluded that the DIF and TS may result in increased tourist trust. There is also a discussion of additional theoretical contributions, practical implications, and limitations. The outcomes of this study will help to shed light on the variables that encourage and promote tourism in developing countries.

Exploring the Relationship of Image Formation on Tourist Satisfaction and Loyalty: Evidence From China.

Cultural heritage tourist destinations have emerged as a hot topic in tourism literature, but there have been relatively few studies that determine the role of the involvement of local participation in either tourism planning or the decision-making processes of tourists. The connection between local community participation (LCP), authenticity, access to local products, destination visit image, tourist satisfaction, and tourist loyalty is thus relatively unexplored in the literature. This study used a quantitative approach based on a survey with 406 respondents visiting the city of Kaiping in Guangdong, China. The proposed hypotheses were empirically tested with SPSS and Analysis of Moment Structures. The resulting outcomes indicated a positive correlation between LCP, authenticity, and access to local and destination visit image, which led to tourist satisfaction and ultimately resulted in tourist loyalty. Additional theoretical contributions, practical implications, and limitations were also discussed.