The nature of physician's services: marketing implications.

Warren, W E; Loudon, D L; Stevens, R E

Warren, W E; Loudon, D L; Stevens, R E.

Affiliation

Warren WE; Department of Marketing, University of Southern Mississippi, Hattiesburg 39401.

Health Mark Q ; 7(1-2): 37-50, 1990.

Article in En | MEDLINE | ID: mdl-10105666

Subject(s)

Marketing of Health Services; Personal Health Services/classification; Practice Management, Medical/methods; Judgment; Physician-Patient Relations; United States

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Collection: 01-internacional Database: MEDLINE Main subject: Personal Health Services / Practice Management, Medical / Marketing of Health Services Country/Region as subject: America do norte Language: En Journal: Health Mark Q Year: 1990 Type: Article

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