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Sponsorship, ambushing, and counter-strategy: effects upon memory for sponsor and event.
Humphreys, Michael S; Cornwell, T Bettina; McAlister, Anna R; Kelly, Sarah J; Quinn, Emerald A; Murray, Krista L.
Affiliation
  • Humphreys MS; University of Queensland Business School, University of Queensland, St Lucia, Queensland 4072 Australia. mh@humanfactors.uq.edu.au
J Exp Psychol Appl ; 16(1): 96-108, 2010 Mar.
Article in En | MEDLINE | ID: mdl-20350047
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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Social Support / Sports / Community-Institutional Relations / Helping Behavior / Memory Limits: Adolescent / Adult / Female / Humans / Male / Middle aged Language: En Journal: J Exp Psychol Appl Journal subject: PSICOLOGIA Year: 2010 Type: Article
Fulltext
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PubMed Links
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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Social Support / Sports / Community-Institutional Relations / Helping Behavior / Memory Limits: Adolescent / Adult / Female / Humans / Male / Middle aged Language: En Journal: J Exp Psychol Appl Journal subject: PSICOLOGIA Year: 2010 Type: Article