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How consumer digital signals are reshaping the customer journey.
Schweidel, David A; Bart, Yakov; Inman, J Jeffrey; Stephen, Andrew T; Libai, Barak; Andrews, Michelle; Rosario, Ana Babic; Chae, Inyoung; Chen, Zoey; Kupor, Daniella; Longoni, Chiara; Thomaz, Felipe.
Affiliation
  • Schweidel DA; Emory University, Atlanta, GA USA.
  • Bart Y; Northeastern University, Boston, MA USA.
  • Inman JJ; University of Pittsburgh, Pittsburgh, PA USA.
  • Stephen AT; University of Oxford, Oxford, UK.
  • Libai B; Interdisciplinary Center, Herzliya, Israel.
  • Andrews M; Emory University, Atlanta, GA USA.
  • Rosario AB; University of Denver, Denver, CO USA.
  • Chae I; Emory University, Atlanta, GA USA.
  • Chen Z; University of Miami, Coral Gables, FL USA.
  • Kupor D; Boston University, Boston, MA USA.
  • Longoni C; Boston University, Boston, MA USA.
  • Thomaz F; University of Oxford, Oxford, UK.
J Acad Mark Sci ; 50(6): 1257-1276, 2022.
Article in En | MEDLINE | ID: mdl-35221393
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Full text: 1 Collection: 01-internacional Database: MEDLINE Language: En Journal: J Acad Mark Sci Year: 2022 Type: Article
Fulltext
Print
XML
PubMed Links
Search on Google

Full text: 1 Collection: 01-internacional Database: MEDLINE Language: En Journal: J Acad Mark Sci Year: 2022 Type: Article