Marketing organ donation around the globe.
Mark Health Serv
; 21(4): 30-5, 2001.
Article
en En
| MEDLINE
| ID: mdl-11763650
ABSTRACT
Marketing to potential organ donors in different countries requires knowledge about religious beliefs and cultural norms that might influence the decision to donate. Because beliefs vary so widely from country to country, marketers need to consider whether a standardized or adaptive approach is suitable for marketing organ donation in different countries. This article takes a look at the variables that influence the decision to donate an organ and suggests marketing strategies that may work in various parts of the world.
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Colección:
01-internacional
Banco de datos:
MEDLINE
Asunto principal:
Obtención de Tejidos y Órganos
/
Comercialización de los Servicios de Salud
/
Cooperación Internacional
Tipo de estudio:
Prognostic_studies
Límite:
Humans
País/Región como asunto:
America do norte
Idioma:
En
Revista:
Mark Health Serv
Asunto de la revista:
PRESTACAO DE CUIDADOS DE SAUDE
/
SERVICOS DE SAUDE
Año:
2001
Tipo del documento:
Article
País de afiliación:
Estados Unidos