Attention to emotion and reliance on feelings in decision-making: Variations on a pleasure principle.

ABSTRACT

Individuals are thought to differ in the extent to which they attend to and value their feelings, as captured by the construct of attention to emotion. The well-being correlates of attention to emotion have been extensively studied, but the decision-making correlates have not been. A three study program of research (total N = 328) sought to examine relationships between stimulus-specific feelings and decisions concerning those stimuli in the context of high levels of within-subject power. Evidence for the pleasure principle was robust, in that individuals placed a virtual self closer to stimuli that they found more pleasant (Study 1) and they wished to re-view such stimuli more frequently (Studies 2 & 3). These relationships, however, were more pronounced at higher levels of attention to emotion. The findings affirm the importance of feelings in decision-making while highlighting ways in which individual differences in attention to emotion operate.