Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth.

Lili, Zhai; Al Mamun, Abdullah; Hayat, Naeem; Salamah, Anas A; Yang, Qing; Ali, Mohd Helmi

Lili, Zhai; Al Mamun, Abdullah; Hayat, Naeem; Salamah, Anas A; Yang, Qing; Ali, Mohd Helmi.

Afiliación

Lili Z; UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia.
Al Mamun A; UKM - Graduate School of Business, Universiti Kebangsaan Malaysia, UKM Bangi, Selangor, Malaysia.
Hayat N; Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kota Baharu, Malaysia.
Salamah AA; College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia.
Yang Q; UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia.
Ali MH; UKM - Graduate School of Business, Universiti Kebangsaan Malaysia, UKM Bangi, Selangor, Malaysia.

Front Psychol ; 13: 860177, 2022.

Article en En | MEDLINE | ID: mdl-35345638

Palabras clave

Chinese youth; attitude; brand equity; celebrity endorsement; green cosmetics; purchase intention

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Texto completo: 1 Colección: 01-internacional Banco de datos: MEDLINE Tipo de estudio: Qualitative_research Idioma: En Revista: Front Psychol Año: 2022 Tipo del documento: Article País de afiliación: Malasia

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