How Does the Implicit Awareness of Consumers Influence the Effectiveness of Public Service Announcements? A Functional Near-Infrared Spectroscopy Study.

Fu, Jialin; Li, Xihang; Zhao, Xi; Zhang, Keyi; Cui, Nan

Fu, Jialin; Li, Xihang; Zhao, Xi; Zhang, Keyi; Cui, Nan.

Afiliación

Fu J; College of Economics and Management, Zhengzhou University of Light Industry, Zhengzhou, China.
Li X; College of Economics and Management, Zhengzhou University of Light Industry, Zhengzhou, China.
Zhao X; College of Economics and Management, Zhengzhou University of Light Industry, Zhengzhou, China.
Zhang K; College of Economics and Management, Zhengzhou University of Light Industry, Zhengzhou, China.
Cui N; Economics and Management School, Wuhan University, Wuhan, China.

Front Psychol ; 13: 825768, 2022.

Article en En | MEDLINE | ID: mdl-35360557

Palabras clave

PSAs; dorsolateral prefrontal cortex (dlPFC); functional near-infrared spectroscopy (fNIRS); implicit awareness; neuromarketing; purchase decision

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Texto completo: 1 Colección: 01-internacional Banco de datos: MEDLINE Tipo de estudio: Evaluation_studies Idioma: En Revista: Front Psychol Año: 2022 Tipo del documento: Article País de afiliación: China

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