Responses to direct-to-consumer advertising in Australia: Comparing experience.

Goodall, Stephen; Viney, Rosalie; Street, Deborah; Waller, David S; Zhao, Fei Li

Goodall, Stephen; Viney, Rosalie; Street, Deborah; Waller, David S; Zhao, Fei Li.

Afiliación

Goodall S; Faculty of Health, Centre for Health Economics Research and Evaluation, University of Technology Sydney, Sydney, Australia.
Viney R; Faculty of Health, Centre for Health Economics Research and Evaluation, University of Technology Sydney, Sydney, Australia.
Street D; Faculty of Health, Centre for Health Economics Research and Evaluation, University of Technology Sydney, Sydney, Australia.
Waller DS; Marketing Discipline Group, University of Technology Sydney, Sydney, Australia.
Zhao FL; School of Biomedical Sciences and Pharmacy, University of Newcastle, Newcastle, Australia.

Health Mark Q ; 39(4): 398-409, 2022.

Article en En | MEDLINE | ID: mdl-36125170

Asunto(s)

Publicidad Directa al Consumidor; Humanos; Publicidad Directa al Consumidor/métodos; Publicidad/métodos; Australia

Palabras clave

DTC advertising; experience; experiment

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Texto completo: 1 Colección: 01-internacional Banco de datos: MEDLINE Asunto principal: Publicidad Directa al Consumidor Tipo de estudio: Clinical_trials Límite: Humans País/Región como asunto: Oceania Idioma: En Revista: Health Mark Q Año: 2022 Tipo del documento: Article País de afiliación: Australia

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