Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021-2022.
Am J Public Health
; 114(1): 34-37, 2024 01.
Article
en En
| MEDLINE
| ID: mdl-37856730
ABSTRACT
We sought to deliver a geotargeted digital health advertising intervention. We assessed risk of community infection through an integrated public health and wastewater rubric and delivered advertisements between November 2021 and April 2022 in Louisville, Kentucky. The average daily click-through rates for the campaigns were 0.19%, 0.15%, and 0.13%. Results show potential for digital public health interventions that are geographically anchored to subcity sewersheds and community interest and willingness to engage with targeted wastewater-themed public health messaging. (Am J Public Health. 2024;114(1)34-37. https//doi.org/10.2105/AJPH.2023.307439).
Texto completo:
1
Colección:
01-internacional
Banco de datos:
MEDLINE
Asunto principal:
Publicidad
/
COVID-19
Límite:
Humans
País/Región como asunto:
America do norte
Idioma:
En
Revista:
Am J Public Health
Año:
2024
Tipo del documento:
Article