Physician perceptions of prescription drug information.
J Pharm Mark Manage
; 1(1): 77-85, 1986.
Article
em En
| MEDLINE
| ID: mdl-10282750
ABSTRACT
This study reports the findings of an investigation designed to explore the importance of prescription drug information source characteristics among physicians. Differences were found to exist among the importance ratings both in aggregate, and between, categories of physician specialty and years in practice. Conclusions for pharmaceutical marketers and the implications for future research efforts are discussed.
Buscar no Google
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Médicos
/
Prescrições de Medicamentos
/
Serviços de Informação sobre Medicamentos
País/Região como assunto:
America do norte
Idioma:
En
Revista:
J Pharm Mark Manage
Ano de publicação:
1986
Tipo de documento:
Article