Predicting Avoidance of Skin Damage Feedback Among College Students.

BACKGROUND: Showing people a personal ultraviolet (UV) photograph depicting skin damage can be an effective method for changing sun protection cognitions and behaviors. PURPOSE: We examined whether people opt not to see their UV photograph if given a choice. We also examined predictors of avoidance of skin damage feedback. METHODS: College students (N = 257) completed questionnaires, viewed example UV photographs, and received the opportunity to see a UV photograph of their face. RESULTS: Over one-third of participants opted not to see their UV photograph. Greater perceived risk of sun damage and having fewer coping resources corresponded with greater avoidance, particularly among participants who reported infrequent sun protection behavior. CONCLUSION: The health benefits of UV photography are realized only if people are willing to view the photograph. Our findings suggest the need for interventions that increase receptivity to viewing one's UV photograph.