An examination of the construct and predictive validity of the self-reported speeding behavior model.

ABSTRACT

The present study deals with the problem of speeding behavior on rural roads. The purpose of the paper is to examine the construct validity and the internal consistency and reliability of a questionnaire that measures the determinants of speeding behavior. In addition, it aimed to test the predictive validity of a modified theoretical framework of a theory of planned behavior (TPB) in relation to speeding behavior. A total of 546 car drivers from five local communities in the Republic of Srpska successfully completed the questionnaire after reading the scenario. The principal component analysis revealed seven components interpreted as personal norm, perceived behavioral control, affective attitude toward speeding, subjective norm, habit, descriptive norm, and cognitive attitude toward speeding. A speeding behavior model was developed by structural equation modeling. Personal norm, subjective norm, and affective attitudes were shown to be important variables within the modified TPB in understanding speeding behavior. Overall, the present findings provide significant support for the concept of the modified theoretical framework of TPB in relation to speeding behavior on rural roads. Implications for a speeding behavior model and interventions are discussed.