Planning-to-binge: Time allocation for future media consumption.
J Exp Psychol Appl
; 30(1): 169-186, 2024 Mar.
Article
em En
| MEDLINE
| ID: mdl-37326522
ABSTRACT
The prevalence of streaming media has led firms to embrace the phenomenon of "binge-watching" by offering entire multipart series simultaneously. Such "on-demand" availability allows consumers to choose how to allocate future viewing time, but such decisions have received little attention in the literature. Across several studies, we show that individuals can plan binging in advance by allocating time in ways that aggregate episode consumption. Thus, we expand our understanding of media consumption to a new timepoint, distinct from "in-the-moment" viewing. We demonstrate that planning-to-binge preferences are flexible and shaped by perceptions of the media of interest. In particular, they are greater for content whose episodes are perceived as more sequential and connected, as opposed to independent. Since our framework focuses on the media's structural continuity, it applies across hedonic and utilitarian time use, motivations, and content, including "binge-learning" plans for online education. Furthermore, increased plans-to-binge can be triggered by merely framing content as more sequential versus independent. Finally, consumers are willing to spend both money and time for the future opportunity to binge, and more so for sequential content. These findings suggest ways media companies may strategically emphasize content structure to influence consumer decisions and media viewing styles. (PsycInfo Database Record (c) 2024 APA, all rights reserved).
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Motivação
Tipo de estudo:
Prognostic_studies
/
Risk_factors_studies
Limite:
Humans
Idioma:
En
Revista:
J Exp Psychol Appl
Assunto da revista:
PSICOLOGIA
Ano de publicação:
2024
Tipo de documento:
Article