The Marketing of Ultraprocessed Foods in a National Sample of U.S. Supermarket Circulars: A Pilot Study.
AJPM Focus
; 1(1): 100009, 2022 Sep.
Article
em En
| MEDLINE
| ID: mdl-37791018
ABSTRACT
Introduction:
This study aimed to quantify the prevalence of advertisements for ultraprocessed foods and beverages in U.S. supermarket circulars, which are digital and print marketing materials with weekly sales promotions.Methods:
Food and beverage advertisements on the first page of 4,181 weekly circulars from 453 stores across 6 states were analyzed from August 2019 to September 2019. Products were classified into 1 of 4 mutually exclusive categories on the basis of the extent and purposes of their industrial processing using a variant of the NOVA classification system adapted for the U.S. food supply unprocessed and minimally processed, basic processed, moderately processed, and highly processed.Results:
A total of 86,099 food and beverage advertisements were classified. Highly processed foods accounted for 45.7% of advertisements, followed by unprocessed/minimally processed foods at 41.2%, moderately processed foods at 8.0%, and basic processed foods at 5.1%.Conclusions:
U.S. supermarket circulars advertise a high proportion of processed and highly processed foods and beverages.
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Tipo de estudo:
Risk_factors_studies
Idioma:
En
Revista:
AJPM Focus
Ano de publicação:
2022
Tipo de documento:
Article