Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay.

González-Viralta, Darinka; Veas-González, Iván; Egaña-Bruna, Francisco; Vidal-Silva, Cristian; Delgado-Bello, Cristian; Pezoa-Fuentes, Claudia

González-Viralta, Darinka; Veas-González, Iván; Egaña-Bruna, Francisco; Vidal-Silva, Cristian; Delgado-Bello, Cristian; Pezoa-Fuentes, Claudia.

Afiliação

González-Viralta D; Department of Administration, Universidad Católica del Norte, Angamos 0610, Antofagasta, 1240000, Antofagasta, Chile.
Veas-González I; Department of Administration, Universidad Católica del Norte, Angamos 0610, Antofagasta, 1240000, Antofagasta, Chile.
Egaña-Bruna F; Department of Administration, Universidad Católica del Norte, Angamos 0610, Antofagasta, 1240000, Antofagasta, Chile.
Vidal-Silva C; School of Videogame Development and Virtual Reality Engineering, Faculty of Engineering, University of Talca, Av. Lircay S/N, Talca, 3460000, Maule, Chile.
Delgado-Bello C; Escuela de Ingeniería Comercial, Facultad de Economía y Negocios, Universidad Santo Tomás, Antofagasta, 1240000, Antofagasta, Chile.
Pezoa-Fuentes C; Instituto de Administración, Facultad de Ciencias Económicas y Administrativas, Universidad Austral, Valdivia, 5110566, Los Ríos, Chile.

Heliyon ; 9(10): e20353, 2023 Oct.

Article em En | MEDLINE | ID: mdl-37822634

Palavras-chave

Green practice; Loyalty; Satisfaction; WOM; Willingness to pay

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Idioma: En Revista: Heliyon Ano de publicação: 2023 Tipo de documento: Article País de afiliação: Chile

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