From clicks to change: The role of Internet use in fostering environmental sustainability awareness.

ABSTRACT

The purpose of this paper is to explore how Internet use affects an individual's environmental sustainability awareness. To this end, we adopt data from the 2021 wave of Chinese General Social Survey, measure the environmental sustainability awareness by 14 categories of items, and employ a treatment effect model to identify the relationship. The results reveal that Internet use is significantly associated with an increase in people's environmental sustainability awareness. Our study sheds light on the underlying mechanism of the positive correlation via an information-based channel. Furthermore, we also find that the facilitating effect is more pronounced in economically developed regions. This work provides a new insight into the determinants of environmental sustainability awareness and offers several implications to conduct sustainable development policies in the digital era.