Covid-19 pandemic, social normative compliance, and sustainable consumption: Evidence from experiments.
Soc Sci Med
; 351: 116952, 2024 Jun.
Article
em En
| MEDLINE
| ID: mdl-38749255
ABSTRACT
This research aims to investigate the causal effects of consumers' Covid-19 pandemic experiences on their preferences for sustainable consumption. Drawing on social identity theory, we argue that pandemic experiences heighten consumers' awareness of the importance of adhering to collective social norms, subsequently motivating them to adopt sustainable consumption practices that promote collective interests. Through three preregistered experiments, we demonstrate that (i) Covid-19 pandemic experiences increase consumers' preferences for sustainable consumption; (ii) this effect is more pronounced for individuals with severer pandemic experiences and females; (iii) pandemic experiences influence sustainable consumption preferences by enhancing consumers' social normative compliance. This study contributes to the understanding of Covid-19's consequences from a micro-level perspective of consumer behavior and offers insights into the factors driving consumers' sustainable consumption preferences.
Palavras-chave
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Comportamento do Consumidor
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Normas Sociais
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COVID-19
Limite:
Adult
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Female
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Humans
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Male
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Middle aged
Idioma:
En
Revista:
Soc Sci Med
Ano de publicação:
2024
Tipo de documento:
Article