Alcohol-related advertisements in a college newspaper.
Int J Addict
; 16(5): 941-5, 1981 Jul.
Article
em En
| MEDLINE
| ID: mdl-7327776
ABSTRACT
The college newspaper is a powerful socializing force on the university campus. Within the general context of a university-based Alcohol Abuse Prevention Project, the present investigation examined alcohol related advertising in a college newspaper at one southern university. Ads were categorized into those (1) promoting the responsible use of alcohol, (2) promoting the irresponsible use of alcohol, and (3) having a neutral content. Results indicated that a great deal of alcohol-related advertising was presented in this publication, and the majority of advertising did not promote responsible use of the beverage. The potential role of the community-oriented professional as an intervention strategist is discussed.
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Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Consumo de Bebidas Alcoólicas
/
Publicidade
/
Jornais como Assunto
Limite:
Humans
País/Região como assunto:
America do norte
Idioma:
En
Revista:
Int J Addict
Ano de publicação:
1981
Tipo de documento:
Article