1.
Proc Natl Acad Sci U S A
; 115(10): E2149-E2150, 2018 03 06.
Artículo
en Inglés
| MEDLINE
| ID: mdl-29449350
2.
Acad Manage J
; 53(2): 411-431, 2010 Apr.
Artículo
en Inglés
| MEDLINE
| ID: mdl-26412860
RESUMEN
We examined the role of affect (pleasant or unpleasant feelings) and decision frames (gains or losses) in risk taking in a 20-day stock investment simulation in which 101 participants rated their current feelings while making investment decisions. As predicted, affect attenuated the relationships between decision frames and risk taking. After experiencing losses, individuals made more risky choices, in keeping with the framing effect. However, this tendency decreased and/or disappeared when loss was simultaneously experienced with either pleasant or unpleasant feelings. Similarly, individuals' tendency to avoid risk after experiencing gains disappeared or even reversed when they simultaneously experienced pleasant feelings.