Social marketing analysis of 20 [corrected] years of hand hygiene promotion.

OBJECTIVE: To assess published hand hygiene behavioral interventions that employed a social marketing framework and to recommend improvements to future interventions. METHODS: We performed a systematic literature review by searching the PubMed database and the Cumulative Index to Nursing and Allied Health Literature for published articles about hand hygiene behavioral interventions in healthcare facilities, schools, and community settings. Our analysis included articles that describe multifaceted interventions and evaluated them with predefined social marketing benchmark criteria. RESULTS: Of 53 interventions analyzed in this review, 16 (30.2%) employed primary formative audience research, 5 (9.4%) incorporated social or behavioral theories, 27 (50.9%) employed segmentation and targeting of the audience, 44 (83.0%) used components of the "marketing mix," 3 (5.7%) considered the influence of competing behaviors, 7 (13.2%) cultivated relationships with the target audience, and 15 (28.3%) provided simple behavioral messages. Thirty-five (66.0%) of the interventions demonstrated a significant improvement in performance, but only 21 (39.6%) were considered to have a strong evaluative design. The median duration of the interventions was 8.0 months. CONCLUSIONS: From a social marketing perspective, the promotion of hand hygiene could be improved in several ways. The effectiveness of social marketing in hand hygiene promotion should be tested in future interventions.

Toward a socioethical approach to behavior change.

Infection control professionals have traditionally relied on didacticism to promote behavior change among health care workers, but this approach yields disappointing results in a postmodern era of social fragmentation and intellectual ambiguity. We define a socioethical approach to behavior change and propose its implementation in 4 movements: from individualism to community, from rationality to rhetoric, from productivity to praxis, and from monologue to dialogue.

Social marketing: a behavior change technology for infection control.

Changing health care worker behaviors is a core function of infection control programs. The social change technologies of education and institutional policy are limited in their capacity to achieve desired behaviors on a sustained basis because they do not address the importance of opportunity and ability in practice enhancement. Social marketing addresses the health care worker's lack of opportunity and ability by offering a bundle of benefits at low cost with high accessibility and by doing this better than the behavioral status quo. This article introduces some social marketing concepts and explicates them in the context of hand hygiene promotion.

Use of sequence-based typing for investigation of a case of nosocomial legionellosis.

A fatal case of nosocomial legionellosis in a low prevalence region (Calgary, Alberta, Canada) prompted investigation into the source of infection. Hospital water systems contaminated with Legionella pneumophila have been shown to pose a risk to compromised patients. Typing of an L. pneumophila serogroup 1 strain isolated from the patient using sequence-based typing (SBT) and amplified fragment length polymorphism (AFLP) analysis linked it to a persistent and widespread strain isolated from the hospital water system establishing a nosocomial mode of acquisition. Different SBT and AFLP patterns were determined for non-epidemiologically linked cases and isolates from different hospitals.

Development of a Health-Related Quality of Life Questionnaire (HRQL) for patients with Extremity Soft Tissue Infections (ESTI).

BACKGROUND: Past clinical trials of antimicrobial treatment in soft tissue infections have focused on non-standardized clinical and physiological outcome variables, and have not considered the subjective experience of patients. The objective of this study was to develop a health-related quality of life questionnaire (HRQL) for patients with extremity soft tissue infections (ESTI) for future use in clinical trials. METHODS: The design of this study followed published guidelines and included item generation, item reduction, and questionnaire preparation. Study subjects were consenting English-speaking adults with acute ESTI requiring prescription of at least two days of outpatient intravenous antibiotic therapy. RESULTS: A list of 49 items that adversely impact the quality of life of patients with ESTI was generated by literature review, informal health professional feedback, and semi-structured interviews with twenty patients. A listing of these items was then administered to 95 patients to determine their relative importance on quality of life. A questionnaire was prepared that included the twenty most important items with a 5-point Likert scale response. Questionnaire domains included physical symptoms, problems performing their activities of daily living, impairment of their emotional functioning, and difficulties in their social interactions as related to their ESTI. The final questionnaire was pre-tested on a further ten patients and was named the ESTI-Score. CONCLUSION: The ESTI-Score is a novel instrument designed to quantify the impact of ESTI on quality of life. Future study is required to determine its validity and responsiveness before use as an outcome measure in clinical trials.

Understanding influenza vaccination attitudes at a Canadian cancer center.

BACKGROUND: Although influenza vaccination benefits both health care workers and their patients, participation by staff in vaccination programs is disappointingly low. Understanding health care worker perceptions and needs is essential for improving rates of vaccination. METHODS: A self-administered questionnaire was distributed to all staff at a Canadian cancer center. Information was sought on previous frequency of participation in influenza vaccination, as well as motivations, perceptions, and preferences. RESULTS: Three hundred sixty-three (70%) of 515 cancer center staff members responded. Twenty-two percent of staff were vaccinated 4 or 5 times in the past 5 years and were primarily motivated by the desire to protect their own health (81%). Forty-nine percent participated 1 to 3 times in the past 5 years, and this group had diverse knowledge and vaccine-access needs. Twenty-nine percent received no vaccination in the previous 5 years because they believed the vaccine lacked efficacy (45%) or was harmful to health (19%). Moving from high to low levels of participation with influenza vaccination, the following trends were observed: increasing belief that vaccines cause illnesses or weaken the immune system, increasing belief that adverse effects of vaccination are underreported, and decreasing belief that vaccination programs are beneficial. CONCLUSIONS: Cancer center staff perceptions about influenza vaccination differ according to the past frequency of vaccine uptake. Strategies for promoting vaccination should be guided by these differences.

Going Dotty: a practical guide for installing new hand hygiene products.

This report distills our experiences coordinating the installation of a new commercial line of hand hygiene products in a large, integrated health care region in Western Canada into a practical guide that can benefit infection control professionals. Some key considerations while managing such a large hand hygiene products installation are stakeholder collaboration, management of occupational hand dermatitis, housekeeping support, and communication.

Mumps virus encephalitis can mimic herpes simplex encephalitis.

Full text is available as a scanned copy of the original print version.