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Broadcasters' expertise and consumers' purchase intention: The roles of consumer trust and platform reputation.
Li, Jie; Zheng, Ruyi; Sun, Haiqin; Lu, Jiaoying; Ma, Wenbo.
Afiliación
  • Li J; International Business School Suzhou, Xi'an Jiaotong-Liverpool University, Suzhou, China.
  • Zheng R; International Business School Suzhou, Xi'an Jiaotong-Liverpool University, Suzhou, China.
  • Sun H; Graduate Institute of Interpretation and Translation, Shanghai International Studies University, Shanghai, China.
  • Lu J; International Business School Suzhou, Xi'an Jiaotong-Liverpool University, Suzhou, China.
  • Ma W; International Business School Suzhou, Xi'an Jiaotong-Liverpool University, Suzhou, China.
Front Psychol ; 13: 1019050, 2022.
Article en En | MEDLINE | ID: mdl-36405130
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Texto completo: 1 Banco de datos: MEDLINE Idioma: En Revista: Front Psychol Año: 2022 Tipo del documento: Article País de afiliación: China
Texto completo
Imprimir
XML
PubMed Links
Buscar en Google

Texto completo: 1 Banco de datos: MEDLINE Idioma: En Revista: Front Psychol Año: 2022 Tipo del documento: Article País de afiliación: China