A Study on Consumers' Perceptions of Museum Cultural and Creative Products through Online Textual Reviews: An Example from Palace Museum's Cultural and Creative Flagship Store.

Huang, Huiqian; Chen, He; Zhan, Yihong

Huang, Huiqian; Chen, He; Zhan, Yihong.

Afiliación

Huang H; National Research Center of Cultural Industries, Central China Normal University, Wuhan 430079, China.
Chen H; National Research Center of Cultural Industries, Central China Normal University, Wuhan 430079, China.
Zhan Y; National Research Center of Cultural Industries, Central China Normal University, Wuhan 430079, China.

Behav Sci (Basel) ; 13(4)2023 Apr 07.

Article en En | MEDLINE | ID: mdl-37102832

Palabras clave

consumers' perceptions; cultural features; museums' cultural and creative products; online textual reviews

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Texto completo: 1 Banco de datos: MEDLINE Tipo de estudio: Prognostic_studies Idioma: En Revista: Behav Sci (Basel) Año: 2023 Tipo del documento: Article País de afiliación: China

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