Strategic communication as planned behavior for science and risk communication: A theory-based approach to studying communicator choice.

This essay argues that we should treat science and risk communicators' choices about tactics, objectives, and goals as behaviors to advance both research and practice. Doing so allows for a discussion about how to use theories about behavior change and trust-building to help foster more strategic communication choices. The essay also seeks to anticipate and respond to potential arguments against using behavior change theories to encourage more strategic communication choices. We argue that it is possible to use behavior change tactics ethically if those tactics are aimed at increasing the likelihood that all participants in communication-including decisions makers like risk scientists-meaningfully engage with true, relevant information. Under the right conditions, such engagement is what should allow for the development of new knowledge, as well as a range of evidence-based evaluative beliefs, feelings, and frames. Being strategic when making choices about communication should also help with identifying situations in which justice, equity, diversity, or inclusion issues require additional attention. The essay concludes by noting that the difficulty of efficient and effective science and risk communication may require increased emphasis on getting experts such as scientists to collaborate with expert communication advisors. It may also be necessary to increase the capacity of science- and risk-focused communication practitioners.

Science communication fellowship programs as gatekeepers.

Science communication fellowship programs act as gatekeepers to the skills and opportunities they provide scientists and science communicators. In this role, they may either resist or reproduce inequities present in society at large. We conducted interviews with 25 US-based science communication fellowship directors representing 23 programs to investigate (1) what types of capital these programs provide to fellows and (2) what rules and norms may shape access to these programs. Our results suggest that these programs connect fellows to rich forms of cultural and social capital in the form of experiential learning and mentorships. However, access to these programs is likely shaped by forms of infrastructure, literacy, and community acceptance. Maintaining the status quo in these organizations may not be enough to resist social inequity, and we finish this article with a call for reflexivity and actionable transformation within these programs.

Messages promoting genetic modification of crops in the context of climate change: Evidence for psychological reactance.

Genetic modification (GM) of crops and climate change are arguably two of today's most challenging science communication issues. Increasingly, these two issues are connected in messages proposing GM as a viable option for ensuring global food security threatened by climate change. This study examines the effects of messages promoting the benefits of GM in the context of climate change. Further, it examines whether explicit reference to "climate change," or "global warming" in a GM message results in different effects than each other, or an implicit climate reference. An online sample of U.S. participants (N = 1050) were randomly assigned to one of four conditions: "climate change" cue, "global warming" cue, implicit cue, or control (no message). Generally speaking, framing GM crops as a way to help ensure global food security proved to be an effective messaging strategy in increasing positive attitudes toward GM. In addition, the implicit cue condition led to liberals having more positive attitudes and behavioral intentions toward GM than the "climate change" cue condition, an effect mediated by message evaluations.

Fairness and nanotechnology concern.

Research suggests that fairness perceptions matter to people who are asked to evaluate the acceptability of risks or risk management. Two separate national random surveys (n = 305 and n = 529) addressed Americans' concerns about and acceptance of nanotechnology risk management in the context of the degree to which they view scientists and risk managers as fair. The first survey investigated general views about scientists across four proposed dimensions of fairness (distributional, procedural, interpersonal, and informational). The results show that respondents who believe that the outcomes of scientific research tend to result in unequal benefits (distributional fairness) and that the procedures meant to protect the public from scientific research are biased (procedural fairness) were more concerned about nanotechnology. Believing scientists would treat them with respect (interpersonal fairness) and ensure access to information (informational fairness) were not significant predictors of concern. The second study also looked at these four dimensions of fairness but focused on perceptions of risk managers working for government, universities, and major companies. In addition to concern, it also examined acceptance of nanotechnology risk management. Study 2 results were similar to those of study 1 for concern; however, only perceived informational fairness consistently predicted acceptance of nanotechnology risk management. Overall, the study points to the value of considering fairness perceptions in the study of public perceptions of nanotechnology.

Perceived justice and popular support for public health laws: a case study around comprehensive smoke-free legislation in Mexico City.

The World Health Organization's Framework Convention on Tobacco Control promotes comprehensive smoke-free laws. The effective implementation of these laws requires citizen participation and support. Risk communication research suggests that citizens' perceptions of the fairness of smoke-free laws would help explain their support for the law. This study aimed to assess the factors that correlate with citizens' perceptions of the distributive, procedural and interpersonal justice of smoke-free laws, as well as how these perceptions are related to support for and intention to help enforce these laws. Study data came from a cross-sectional, population-based survey of 800 Mexico City inhabitants before a comprehensive smoke-free policy was implemented there in 2008. Structural equation modeling was used to estimate the bivariate and multivariate adjusted paths relating study variables. In the final multivariate model, the three justice concepts mediated the influence of smoking status, perceived dangers of secondhand smoke exposure, strength of home smoking ban, and perceived rights of smokers on the two distal constructs of support for smoke-free policy and intention to help enforce it. Statistically significant paths were estimated from distributive and procedural justice to support for the law and intention help enforce it. The path from interpersonal justice to support for the law was not significant, but the path to intention to help enforce the law was. Finally, the path from support for the law to the intention to enforce it was statistically significant. These results suggest that three distinct dimensions of perceived justice help explain citizen support for smoke-free policies. These dimensions of perceived justice may explain the conditions under which smoke-free policies are effectively implemented and could help shape the focus for communication strategies that aim to ensure effective implementation of this and other public health policies.

Risky business: perceived behavior of local scientists and community support for their research.

Attracting new technologies to a region can mean significant economic growth, so understanding why some communities may not favor becoming "the next Silicon Valley" merits consideration. This study investigates the relationship among the perceived behavior of local scientists and community members' attitudes toward their research. Drawing on theories from organizational justice, it hypothesizes that when local residents consider scientists as more just in their behavior, they will also have more favorable attitudes toward the scientists and their research. Just, in this sense, refers to whether scientists are perceived as fair in terms of outcomes, procedures, interpersonal treatment, and explanations in their dealings with the community. Favorable attitudes are measured in terms of concern about new technologies and satisfaction with research. Data were collected via a mail survey of residents in two upstate New York counties (N= 1,306) that host substantial technology research facilities. Controlling for demographics, media use, basic science knowledge, and technology awareness, the results show that distributive justice (i.e., fairness of outcomes) had a consistent, negative relationship with technology concern. In comparison, all four justice variables were positively related with research satisfaction. The findings suggest that the perceived behavior of local scientists may indeed impact community support for their research.

Public meetings about suspected cancer clusters: the impact of voice, interactional justice, and risk perception on attendees' attitudes in six communities.

Holding a public meeting is a frequent method of communicating with community residents during official investigations into possible cancer clusters; however, there has been little formal research into the effectiveness of this method of health communication. This article presents research examining the influence of public meetings held during ongoing cancer cluster investigations in six U.S. communities. Drawing on social psychological theories of organizational justice, it examines the degree to which three specific elements of justice, including having a voice in the process, receiving fair interactional treatment, and facing equal risk of loss (i.e., cancer), influenced five outcome variables: meeting satisfaction, community connectedness, willingness to accept meeting outcomes or recommendations, willingness to attend future public meetings, and concern about the potential cancer cluster. The analysis of data collected from meeting attendees who responded to the mailed survey (N = 165) confirms a strong role for justice concerns in public meeting evaluations. In particular, perceptions of voice and interactional treatment had consistently large effects on the outcome variables, suggesting that managing a fair public engagement process can contribute to positive civic outcomes even during periods of heightened community concern about area cancer rates.