Syphilis and Pharmaceutical Industry Marketing Between the Two World Wars in Croatia.

Between the two World Wars, the pharmaceutical industry strengthened its influence within the Croatian medical community. Due to the scarcity of professional biomedical journals in the Croatian language, larger pharmaceutical companies started to publish free promotional journals, magazines, and booklets which quickly became popular. They thus succeeded in creating a broad network of opinion leaders by recruiting physicians as authors, primarily writing on their experiences with application of certain drugs. As a paradigmatic social disease of the interwar period, syphilis stimulated the development of various marketing strategies used by the industry in these publications.

["Rave" Factory at the Beginning of Chemical-Pharmaceutical Production Era in Croatia] / Tvornica "Rave" u ozracju pocetaka kemijsko-farmaceutske proizvodnje na podrucju Hrvatske

The paper presents the development and business of the chemical-pharmaceutical factory Rave PLC, founded in Zagreb in 1922. Based on archival and building documentation, professional and daily newspapers, and promotional material, the formation of the factory complex in the Zagreb industrial zone was reconstructed, its marketing strategy and its impact on the development of domestic drug production and hygiene and sanitary necessities were presented. As an important motive for its operations, the factory emphasized industrial independence, the national features of its business and the promotion of cooperation with young domestic industry. In accordance with the above-mentioned text, Rave PLC participates in the construction and development of domestic pharmaceutical production and market, encouraging the development of modern industry and struggle for more favourable conditions of its business. Its unprecedented history is an important segment of our pharmaceutical past, but also an indispensable element of knowing the industrial development of the wider region. This segment of the beginnings of pharmaceutical manufacturing is essential in knowing the origins of entrepreneurship in our region as a significant element in raising awareness of national production, development and identity.

"Imagine All the People:" Andrija Stampar's Ideology in The Context of Contemporary Public Health Initiatives

Recently, the World Health Organization launched its Universal Health Coverage initiative with the aim to improve access to quality health care on a global level, without causing financial hardship to the patients. In this paper, we will identify and analyze the ideological similarities between this influential initiative and the work of one of the founders of the WHO-Andrija Stampar (1888-1958)-whose social medicine was built of various normative, sociological and philosophical elements. Our aim is to demonstrate the crucial role of carefully erected and thought-out ideology for the success of public health programs.

[A refined institution was created: which serves to all of the members of insurance in the case of illness: foundation and development of Merkur's sanatorium in Zagreb until 1945]. / Stvorena je jedna veoma lijepa ustanova, koja sluzi svim osiguranicima u slucaju bolesti: osnutak i razvoj merkurova sanatorija u zagrebu do 1945. godine.

The historiography of Zagreb sanatorium Merkur, founded by Merkur Insurance Society in 1930 is presented. The research is based on archival sources kept in the State's archives as well as in the National library in Zagreb aiming to identify the opening, building and governing the hospital until 1945. The analysis of the hospital historiography allowed the insight into social insurance development on our territory as well as of Zagreb's population receptivity towards the health institution and the quality of health service in the first half of the 20th century. The paper is dedicated to the 140th anniversary of Merkur Insurance Society foundation.

The history of medicine teaching program in Croatia.

A history of medicine program was first introduced at the University of Zagreb, Croatia, in 1927 by the internist Lujo Thaller, who became the first lecturer on this subject at Zagreb. However, the development of the program did not go smoothly and medicohistorians in Croatia were engaged in a constant struggle for proper status and a permanent place for their program within the medical school curriculum. Today a 15-hour medical history course (offered in the last semester of the 6-year curriculum) is mandatory at all four Croatian medical schools. The course draws on historical, cultural, sociological, epistemological, and bioethical aspects of medicine, with the goal of broadening students' perspectives on the practice of medicine and thereby enabling them to better meet the demands they will face as practicing physicians.