The role of the Federal Trade Commission in advertising health products and services.
J Am Coll Dent
; 71(2): 24-6, 2004.
Article
em En
| MEDLINE
| ID: mdl-15347100
ABSTRACT
The Federal Trade Commission plays a unique role in enforcing well-established standards ensuring that consumers can make informed purchase and use decisions about health-related products and services based on truthful, non-misleading advertising claims while encouraging competition. Deceptive and unfair practices are defined. The importance of the "net impression" that ads convey to consumers and the need for substantiation of objective, factual claims is explained. The FTC uses its enforcement powers and consumer and industry outreach to create a climate for preventing misleading advertising.
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Temas:
ECOS
/
Aspectos_gerais
/
Estado_mercado_regulacao
Bases de dados:
MEDLINE
Assunto principal:
United States Federal Trade Commission
/
Marketing de Serviços de Saúde
/
Publicidade
Tipo de estudo:
Guideline
/
Prognostic_studies
Limite:
Humans
País/Região como assunto:
America do norte
Idioma:
En
Revista:
J Am Coll Dent
Ano de publicação:
2004
Tipo de documento:
Article
País de afiliação:
Estados Unidos