Marketing and Pricing Strategies of Blockbuster Drugs in the South Korean Market: A 15-Year Retrospective Cohort Study for Choline Alfoscerate.

Park, Jeewon; Bae, SeungJin; Lee, Tae-Jin; Son, Kyung-Bok

Park, Jeewon; Bae, SeungJin; Lee, Tae-Jin; Son, Kyung-Bok.

Afiliação

Park J; College of Pharmacy, Ewha Womans University, Seoul, South Korea.
Bae S; College of Pharmacy, Ewha Womans University, Seoul, South Korea.
Lee TJ; Institute of Health and Environment, Seoul National University, Seoul, South Korea.
Son KB; Department of Public Health Science, Graduate School of Public Health, Seoul National University, Seoul, South Korea.

Front Pharmacol ; 11: 232, 2020.

Article em En | MEDLINE | ID: mdl-32210817

Palavras-chave

South Korea; competition; marketing and pricing strategies; pharmaceutical expenditure; pharmaceuticals

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Texto completo: 1 Temas: ECOS / Financiamentos_gastos Bases de dados: MEDLINE Tipo de estudo: Etiology_studies / Health_economic_evaluation / Observational_studies / Prognostic_studies Idioma: En Revista: Front Pharmacol Ano de publicação: 2020 Tipo de documento: Article País de afiliação: Coréia do Sul

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