Sustainable behaviours for environment and health challenges: Behavioural and Cultural Insights policy brief

ABSTRACT

Behaviours are central to many environmental and health challenges, including actions by individuals, communities, commerce, industry and health service providers. Infrastructure, service and information provision, legislation, and regulation all play critical roles in enabling, supporting and promoting positive behaviours for a sustainable future. Behavioural and cultural insights (BCI) provide an approach to systematically understand behaviour and facilitate the changes needed to disrupt the negative impacts and promote positive environmental impacts on our health. This policy brief explores how a BCI approach can improve outcomes by increasing understanding of behavioural and cultural determinants, and by creating more evidence-based and cost-effective policies and interventions to address environment and health challenges.