RESUMO
In this work, a conceptual framework is suggested for analyzing thermorheologically simple and complex behavior by using just one approach. Therefore, the linear relation between master time and real time which is required in terms of the time-temperature superposition principle was enhanced to a nonlinear equivalent relation. Furthermore, we evaluate whether there is any relation among well-known existing time-temperature equivalent formulations which makes it possible to generalize different existing formulations. For this purpose, as an example, the power law formulation was used for the definition of the master time. The method introduced here also contributes a further framework for a unification of established time-temperature equivalent formulations, for example the time-temperature superposition principle and time-temperature parameter models. Results show, with additional normalization conditions, most of the developed time-temperature parameter models can be treated as special cases of the new formulation. In the aspect of the arrow of time, the new defined master time is a bended arrow of time, which can help to understand the corresponding physical meaning of the suggested method.