School choice increases racial segregation even when parents do not care about race.

This research examines how school choice impacts school segregation. Specifically, this work demonstrates that even if parents do not take the racial demographics of schools into account, preference differences between Black and White parents for other school attributes can still result in segregation. These preference differences stem from motivational differences in pursuit of social status. Given that the de facto US racial hierarchy assigns Black people to a lower social status, Black parents are more motivated to seek schools that signal that they can improve their children's status. Simulations of parental school decisions at scale show that preference differences under an unmitigated school-choice policy lead to more segregated schools, impacting more than half a million US children for every 3-percentage-point increase in school-choice availability. In contrast, if Black and White parents have similar preferences, unmitigated school choice would reduce racial segregation. This research may inform public policy concerning school choice and school segregation.

How social perceptions influence consumption for self, for others, and within the broader system.

This article builds an organizing framework for understanding how social perceptions influence consumption at three levels: consumption for self, consumption for others, and consumption within the broader system. At each level, social others play a distinct role in individuals' consumption behaviors, from passive observers to active agents. Importantly, consumption at each of these levels is characterized by common tensions and misperceptions, which sometimes undermine individuals' consumption choices, outcomes, and intent. We describe some of the tensions and explore how individuals navigate them. At the end, we discuss how the proposed framework offers exciting opportunities for future research.