Swiping right on PrEP: a qualitative study of MSM preferences for PrEP public health messaging on dating apps.
AIDS Care
; 36(8): 1135-1147, 2024 Aug.
Article
en En
| MEDLINE
| ID: mdl-38648528
ABSTRACT
Men who have sex with men (MSM) are disproportionately affected by HIV. Given that over 70% of MSM meet sexual partners via dating apps, such apps may be an effective platform for promoting HIV pre-exposure prophylaxis (PrEP) use. We aimed to describe preferences among MSM for PrEP advertisements displayed on dating apps. We conducted individual in-depth interviews with 16 MSM recruited from a mobile sexual health unit in Boston, Massachusetts. Two focus groups were also held one with mobile unit staff (N = 3) and one with mobile unit users (N = 3). Content analysis was used to identify themes related to advertisement content and integration with app use. Mean participant age was 28 (SD 6.8); 37% identified as White and 63% as Latinx. 21% of interviews were conducted in Spanish. Preferences were organized around four themes (1) relevant and relatable advertisements, (2) expansion of target audiences to promote access, (3) concise and captivating advertisements, and (4) PrEP advertisements and services as options, not obligations. MSM are supportive of receiving information about PrEP on dating apps, but feel that existing advertisements require modification to better engage viewers. Dating apps may be an underutilized tool for increasing PrEP awareness and knowledge among MSM.
Palabras clave
Texto completo:
1
Bases de datos:
MEDLINE
Asunto principal:
Parejas Sexuales
/
Infecciones por VIH
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Grupos Focales
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Homosexualidad Masculina
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Investigación Cualitativa
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Aplicaciones Móviles
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Profilaxis Pre-Exposición
Límite:
Adult
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Humans
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Male
País/Región como asunto:
America do norte
Idioma:
En
Revista:
AIDS Care
Asunto de la revista:
SINDROME DA IMUNODEFICIENCIA ADQUIRIDA (AIDS)
Año:
2024
Tipo del documento:
Article
País de afiliación:
Estados Unidos