Change in attitudes after a suicide prevention media campaign in the Mid-Norway region.
BMC Psychiatry
; 24(1): 444, 2024 Jun 14.
Article
en En
| MEDLINE
| ID: mdl-38877487
ABSTRACT
BACKGROUND:
Suicide prevention media campaigns are one way of reaching people at increased suicide risk who would otherwise not seek help. This is the first study of a Norwegian campaign directed both at individuals at risk for suicide and at their social network.METHODS:
We evaluated a media campaign consisting of outdoor posters, feature articles, film clips, and online banners in print, digital, and social media spread across the Mid-Norway region in late autumn 2022. This campaign material consisted of information about how to seek help for suicide thoughts and mental health problems and how to help a friend in similar situations. Before and after this campaign, 1149 adult individuals living in Mid-Norway participated in a survey on attitudes to suicide, mental ill health, and help-seeking.RESULTS:
There were only marginal changes in attitudes and help-seeking literacy after the campaign. This result was sustained when controlling for age, sex, and campaign visibility. For males, there were a few changes in the negative direction, i.e. lack of willingness to seek help from family and friends, after the campaign.CONCLUSION:
We conclude that the campaign did not seem to have the desired effect and suggest ways of improving future regional Norwegian media campaigns.Palabras clave
Texto completo:
1
Bases de datos:
MEDLINE
Asunto principal:
Prevención del Suicidio
/
Medios de Comunicación de Masas
Límite:
Adolescent
/
Adult
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Aged
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Female
/
Humans
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Male
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Middle aged
País/Región como asunto:
Europa
Idioma:
En
Revista:
BMC Psychiatry
Asunto de la revista:
PSIQUIATRIA
Año:
2024
Tipo del documento:
Article
País de afiliación:
Noruega