Evaluation of a breastfeeding promotion film among a racially minoritized sample.
BMC Pregnancy Childbirth
; 22(1): 262, 2022 Mar 28.
Article
em En
| MEDLINE
| ID: mdl-35346106
ABSTRACT
BACKGROUND:
In Los Angeles County (LAC), disparities in breastfeeding rates vary by race and region. Black persons are more affected by social and environmental factors than other racial/ethnic groups, leading to lower breast/chestfeeding rates. This study aims to evaluate the community's knowledge, perceptions, experiences, barriers, and solutions before and after an educational film about Black persons who are breast/chestfeeding.METHODS:
Participant responses were collected anonymously through an online survey (via QR code) pre-and post-viewing a film with open- and closed-ended questions. There were 15 pre-screening questions and 24 post-screening questions discussed with a team of community experts. Questions included four main areas related to breast/chestfeeding current/past experiences, support, awareness of laws, and solutions. Central tendency, variance, and paired differences were calculated from evaluation responses.RESULTS:
There were 185 participants who completed the pre-screening evaluation and 57 participants who completed the post-screening evaluation. Racial/ethnic differences were found for stated reasons for attendance, and perceptions of breastfeeding being challenging after viewing the video. On a five-point Likert scale (1 = very relevant, 5 = not relevant), most participants felt the video was relevant (median response = "2-relevant"; IQR = "3-neutral"; "1-very relevant"), learned something new (81.4%) and knew how to access breast/chestfeeding support after viewing the video (93.2%).CONCLUSIONS:
Current media is a way to alter perceptions and opinions, and provides information. Additionally, it can be a way of increasing awareness of issues that Black breast/chestfeeding persons encounter. Strategic marketing efforts for future film screenings may increase attendance of those that can gain insight into breast/chestfeeding support (youth/young adults and males). Supportive breast/chestfeeding environments can also be a reality with readily accessible, unified, and encouraging personal and professional networks.Palavras-chave
Texto completo:
1
Bases de dados:
MEDLINE
Assunto principal:
Aleitamento Materno
/
Conhecimentos, Atitudes e Prática em Saúde
Tipo de estudo:
Prognostic_studies
/
Qualitative_research
/
Screening_studies
Limite:
Adolescent
/
Adult
/
Female
/
Humans
/
Male
Idioma:
En
Revista:
BMC Pregnancy Childbirth
Assunto da revista:
OBSTETRICIA
Ano de publicação:
2022
Tipo de documento:
Article
País de afiliação:
Estados Unidos