How does the use of simultaneous contrast illusion on product-background color combination nudge consumer behavior? A behavioral and event-related potential study.

Peng, Minjing; Tong, Yao; Xu, Zhicheng; Jiang, Linli; Huang, Haiyang

Peng, Minjing; Tong, Yao; Xu, Zhicheng; Jiang, Linli; Huang, Haiyang.

Afiliação

Peng M; School of Economics and Management, Wuyi University, Jiangmen, China.
Tong Y; School of Economics and Management, Wuyi University, Jiangmen, China.
Xu Z; School of Economics and Management, Wuyi University, Jiangmen, China.
Jiang L; School of Economics and Management, Wuyi University, Jiangmen, China.
Huang H; School of Economics and Management, Wuyi University, Jiangmen, China.

Front Neurosci ; 16: 942901, 2022.

Article em En | MEDLINE | ID: mdl-35968366

Palavras-chave

N2; P3; event-related potentials; product-background saturation combination; purchase decisions

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Texto completo: 1 Bases de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Revista: Front Neurosci Ano de publicação: 2022 Tipo de documento: Article País de afiliação: China

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