Most liked #monkeypox videos on TikTok: Implications for infection control.

ABSTRACT

This cross-sectional study describes the content of the 100 most liked videos on TikTok using the hashtag #monkeypox. The videos in the sample received 472,866,669 views and 56,434,700 likes. Most (67%) of the videos were created by consumers. Mentions or suggestions of exposure were the only content characteristic included in a majority of the videos (N = 54). Over a third of the sample used parody, memes, or satire (38%), which were derogatory.