Multi-Method Formative Evaluation of a Digital Online Grocery Shopping Assistant Among Special Supplemental Nutrition Program for Women, Infants, and Children Participants.
J Nutr Educ Behav
; 56(8): 556-568, 2024 Aug.
Article
em En
| MEDLINE
| ID: mdl-38775762
ABSTRACT
OBJECTIVE:
Assess the acceptability of a digital grocery shopping assistant among rural women with low income.DESIGN:
Simulated shopping experience, semistructured interviews, and a choice experiment.SETTING:
Rural central North Carolina Special Supplemental Nutrition Program for Women, Infants, and Children clinic.PARTICIPANTS:
Thirty adults (aged ≥18 years) recruited from a Special Supplemental Nutrition Program for Women, Infants, and Children clinic. PHENOMENON OF INTEREST A simulated grocery shopping experience with the Retail Online Shopping Assistant (ROSA) and mixed-methods feedback on the experience.ANALYSIS:
Deductive and inductive qualitative content analysis to independently code and identify themes and patterns among interview responses and quantitative analysis of simulated shopping experience and choice experiment.RESULTS:
Most participants liked ROSA (28/30, 93%) and found it helpful and likely to change their purchase across various food categories and at checkout. Retail Online Shopping Assistant's reminders and suggestions could reduce less healthy shopping habits and diversify food options. Participants desired dynamic suggestions and help with various health conditions. Participants preferred a racially inclusive, approachable, cartoon-like, and clinically dressed character. CONCLUSIONS AND IMPLICATIONS This formative study suggests ROSA could be a beneficial tool for facilitating healthy online grocery shopping among rural shoppers. Future research should investigate the impact of ROSA on dietary behaviors further.Palavras-chave
Texto completo:
1
Bases de dados:
MEDLINE
Assunto principal:
Assistência Alimentar
Limite:
Adolescent
/
Adult
/
Female
/
Humans
/
Male
/
Middle aged
País/Região como assunto:
America do norte
Idioma:
En
Revista:
J Nutr Educ Behav
Assunto da revista:
CIENCIAS DA NUTRICAO
/
CIENCIAS DO COMPORTAMENTO
/
EDUCACAO
Ano de publicação:
2024
Tipo de documento:
Article