Global Study of Social Odor Awareness.

Olfaction plays an important role in human social communication, including multiple domains in which people often rely on their sense of smell in the social context. The importance of the sense of smell and its role can however vary inter-individually and culturally. Despite the growing body of literature on differences in olfactory performance or hedonic preferences across the globe, the aspects of a given culture as well as culturally universal individual differences affecting odor awareness in human social life remain unknown. Here, we conducted a large-scale analysis of data collected from 10 794 participants from 52 study sites from 44 countries all over the world. The aim of our research was to explore the potential individual and country-level correlates of odor awareness in the social context. The results show that the individual characteristics were more strongly related than country-level factors to self-reported odor awareness in different social contexts. A model including individual-level predictors (gender, age, material situation, education, and preferred social distance) provided a relatively good fit to the data, but adding country-level predictors (Human Development Index, population density, and average temperature) did not improve model parameters. Although there were some cross-cultural differences in social odor awareness, the main differentiating role was played by the individual differences. This suggests that people living in different cultures and different climate conditions may still share some similar patterns of odor awareness if they share other individual-level characteristics.

Effect of Biological Relatedness on Perfume Selection for Others: Preliminary Evidence.

People tend to choose perfumes to complement their body odour. As kin share some body odour qualities, their ability to select complementary perfumes for relatives might be higher compared with selection for nonrelatives. We tested this in two studies, comparing selection of a perfume for a target man by himself and by either a familiar but unrelated individual (girlfriend; Study 1) or a relative (sister; Study 2). Target men applied the two perfumes (own or other's choice) to their axillae and then wore cotton pads for 12 hr. Collected perfume-body odour blends and perfumes alone were assessed by rater panels. In Study 1, the blends were rated as nominally more pleasant when body odours were mixed with the perfumes selected by girlfriends compared with those selected by target men themselves. In Study 2, body odours mixed with perfumes selected by sisters were rated significantly more attractive than those mixed with perfumes selected by target men. No significant differences were found for attractiveness and pleasantness ratings when perfumes were rated alone, suggesting that it was the resulting blends that were uniquely different. Our results indicate that sisters might be particularly tuned to select suitable perfumes for their siblings.

Consumption of garlic positively affects hedonic perception of axillary body odour.

Beneficial health properties of garlic, as well as its most common adverse effect - distinctive breath odour - are well-known. In contrast, analogous research on the effect of garlic on axillary odour is currently missing. Here, in three studies varying in the amount and nature of garlic provided (raw garlic in study 1 and 2, garlic capsules in study 3), we tested the effect of garlic consumption on the quality of axillary odour. A balanced within-subject experimental design was used. In total, 42 male odour donors were allocated to either a "garlic" or "non-garlic" condition, after which they wore axillary pads for 12 h to collect body odour. One week later, the conditions were reversed. Odour samples were then judged for their pleasantness, attractiveness, masculinity and intensity by 82 women. We found no significant differences in ratings of any characteristics in study 1. However, the odour of donors after an increased garlic dosage was assessed as significantly more pleasant, attractive and less intense (study 2), and more attractive and less intense in study 3. Our results indicate that garlic consumption may have positive effects on perceived body odour hedonicity, perhaps due to its health effects (e.g., antioxidant properties, antimicrobial activity).

Further evidence for links between facial width-to-height ratio and fighting success: Commentary on Zilioli et al. (2014).

Recent research has reported an association between facial width-to-height ratio (fWHR) and both fighting performance and judgments of formidability in a sample of mixed martial arts (MMA) combatants. The results provide evidence of fWHR being associated with sporting performance and aggression in men. However, it has been argued that the effect of fWHR might be a by-product of associations between body size and behavioral measures. Here we tested whether fWHR is associated with perceived aggressiveness, fighting ability and success in physical confrontation, while controlling for body size, also in a sample of MMA fighters. We found that perceived fighting ability was predicted by weight but not by fWHR. In contrast, both fWHR and body weight independently predicted perceived aggressiveness. Furthermore, we found positive associations between fWHR and fighting performance which appear to be independent of body size. Our findings provide further support for the proposal that fWHR is associated with fighting ability and perceived aggression, and that these effects are independent of body size. Therefore, fWHR might be considered as a viable and reliable marker for inference of success in male intra-sexual competition.

Olfactory self-inspection: Own body odour provides cues to one's health and hygiene status.

Olfactory self-inspection has been observed in various mammals, including humans. This behaviour can help individuals to monitor own state, including health and hygiene. This study's aim was to explore the frequency of sniffing particular body parts and investigate possible gender differences. Further, we tested a possible function of this behaviour, namely monitoring health and hygiene, by investigating associations between the frequency of self-sniffing and health, hygiene, and disgust sensitivity. Respondents completed an online survey on self-sniffing behaviour, health status, hygiene habits, and disgust sensitivity. Self-sniffing behaviour was investigated using a purpose-built inventory which explored the incidence and frequency of sniffing different parts of own body. Principal Component Analysis identified three main axes of self-sniffing behaviour: Social acceptability self-inspection, Intimate self-inspection, and Cosmetic self-inspection. Our results further show that respondents with lower standards of hygienic habits engage significantly more in intimate self-inspection (sniffing body parts such as genitals, anus, or navel). Interestingly, individuals who reported more frequent health issues sniff more frequently areas such as the armpits, feet, or own breath (Social acceptability self-inspection), probably to check for possible changes in smell due to illness. Our results indicate that olfactory self-inspection probably has several functions depending on the location from which the smell originates.

Pandemic elevates sensitivity to moral disgust but not pathogen disgust.

The behavioral immune system, with disgust as its motivational part, serves as the first line of defense in organisms' protection against pathogens. Laboratory studies indicate that disgust sensitivity adaptively adjusts to simulated environmental threat, but whether disgust levels similarly change in response to real-life threats, such as a pandemic, remains largely unknown. In a preregistered within-subject study, we tested whether the threat posed by the Covid-19 pandemic would lead to increased perceived disgust. The perception of threat was induced by testing during two phases of the Covid-19 pandemic (periods of high vs. low pathogen threat). We found heightened levels of moral disgust during a "wave" of the pandemic, but the effect was not observed in the domain of pathogen or sexual disgust. Moreover, the age of respondents and levels of trait anxiety were positively associated with pathogen and moral disgust, suggesting that variation in disgust sensitivity may be based chiefly on stable characteristics.

Immunoactivation Affects Perceived Body Odor and Facial but Not Vocal Attractiveness.

Several previous studies have shown that in mammals, the health status of conspecifics can be assessed based on perceptual cues. Olfactory, visual, or acoustic cues may lead to avoidant behavior, thus reducing the risk of contagion by close contact with infected individuals. We tested whether immune system activation after immunization leads to perceptible changes in body odor and facial and vocal attractiveness in humans. We have experimentally activated the immune system of male participants using vaccination against hepatitis A/B and meningococcus. Their body odor, facial photographs, and vocal recordings were collected before and 14 days after vaccination. Subsequently, the body odor samples, facial photographs, and vocal recordings were assessed by female raters for their attractiveness and healthiness. We have also measured skin coloration (from facial photographs and in vivo using a spectrophotometer), vocal parameters, and C-reactive protein (CRP) levels as a marker of inflammation. We found an increase in perceived body odor attractiveness, a decrease in facial attractiveness and healthiness, and no change in vocal attractiveness 14 days after vaccination compared to the prevaccination condition. Moreover, there was no change in facial coloration or vocal parameters between the prevaccination and postvaccination conditions. Prevaccination CRP levels were negatively associated with body odor and facial attractiveness and positively associated with body odor intensity. Overall, our results suggest that perceived body odor as well as facial but not vocal attractiveness may provide cues to activation of the immune response and that each modality may carry specific information about the individual's condition.

Attractive and healthy-looking male faces do not show higher immunoreactivity.

Previous research has indicated that facial attractiveness may provide cues to the functioning of the immune system. Mating with individuals who have a more effective immune system could lead to a higher reproductive success. Our main aim was to test a possible association between immunoreactivity (stimulated by vaccination) and perceived facial attractiveness and healthiness. We experimentally activated the immune system of healthy men using vaccination against hepatitis A/B and meningococcus and measured levels of specific antibodies (markers of immune system reactivity) before and 30 days after the vaccination. Further, 1 day before the vaccination, we collected their facial photographs that were judged by females for attractiveness, healthiness, and facial skin patches for healthiness. In view of its proposed connection with the functioning of the immune system, we also measured skin colouration (both from the facial photographs and in vivo using a spectrophotometer) and we assessed its role in attractiveness and healthiness judgements. Moreover, we measured the levels of steroid hormones (testosterone and cortisol) and the percentage of adipose tissue, because both are known to have immunomodulatory properties and are related to perceived facial attractiveness and healthiness. We found no significant associations between antibody levels induced by vaccination and perceived facial attractiveness, facial healthiness, or skin healthiness. We also found no significant connections between steroid hormone levels, the amount of adipose tissue, rated characteristics, and antibody levels, except for a small negative effect of cortisol levels on perceived facial healthiness. Higher forehead redness was perceived as less attractive and less healthy and higher cheek patch redness was perceived as less healthy, but no significant association was found between antibody levels and facial colouration. Overall, our results suggest that perceived facial attractiveness, healthiness, and skin patch healthiness provide limited cues to immunoreactivity, and perceived characteristics seem to be related only to cortisol levels and facial colouration.

Emotional expression in human odour.

Recent work has demonstrated that human body odour alters with changing emotional state and that emotionally laden odours can affect the physiology and behaviour of people exposed to them. Here we review these discoveries, which we believe add to a growing recognition that the human sense of smell and its potential role in social interactions have been underappreciated. However, we also critically evaluate the current evidence, with a particular focus on methodology and the interpretation of emotional odour studies. We argue that while the evidence convincingly indicates that humans retain a capacity for olfactory communication of emotion, the extent to which this occurs in ordinary social interaction remains an open question. Future studies should place fewer restrictions on participant selection and lifestyle and adopt more realistic experimental designs. We also need to devote more consideration to underlying mechanisms and to recognise the constraints that these may place on effective communication. Finally, we outline some promising approaches to address these issues, and raise some broader theoretical questions that such approaches may help us to answer.

No evidence for association between human body odor quality and immune system functioning.

Previous studies have shown that women perceive male faces with a more reactive immune system as more attractive, but whether body odor might likewise provide cues to immune function has not been investigated yet. These two studies tested a possible relationship between body odor quality and immunoreactivity (Study 1) and immune system function (Study 2). In Study 1, we collected body odor samples from 21 men just before and two weeks after vaccination against hepatitis A/B and meningococcus. We determined the levels of specific antibodies (selected as markers of immune system's reactivity), testosterone, and cortisol. Subsequently, 88 female raters assessed the odor samples for their attractiveness, intensity, and healthiness. In Study 2, we collected body odor and blood samples from 35 men and women. We assessed key parameters of their innate and adaptive immunity, such as complement activity or total lymphocyte T and B counts and asked 95 raters to assess the odor samples for their attractiveness, intensity, and healthiness. In Study 1, we found no significant association between antibody levels induced by vaccination and perceived body odor attractiveness, intensity, and healthiness. We also found no significant relationship between antibody levels and steroid hormones (testosterone and cortisol). In Study 2, we likewise found no association between basal key parameters (innate and adaptive) of the immune system and body odor quality. Our results indicate that body odor may not serve as a cue to the reactivity of the immune system.

Losing stinks! The effect of competition outcome on body odour quality.

Dominance hierarchy is often established via repeated agonistic encounters where consistent winners are considered dominant. Human body odour contains cues to psychological dominance and competition, but it is not known whether competition outcome (a marker of a change in dominance hierarchy) affects the hedonic quality of human axillary odour. Therefore, we investigated the effect of winning and losing on odour quality. We collected odour samples from Mixed Martial Arts fighters approximately 1 h before and immediately after a match. Raters then assessed samples for pleasantness, attractiveness, masculinity and intensity. We also obtained data on donors' affective state and cortisol and testosterone levels, since these are known to be associated with competition and body odour quality. Perceived body odour pleasantness, attractiveness and intensity significantly decreased while masculinity increased after a match irrespective of the outcome. Nonetheless, losing a match affected the pleasantness of body odour more profoundly, though bordering formal level of significance. Moreover, a path analysis revealed that match loss led to a decrease in odour attractiveness, which was mediated by participants' negative affective states. Our study suggests that physical competition and to some extent also its outcome affect the perceived quality of human body odour in specific real-life settings, thus providing cues to dominance-related characteristics. This article is part of the Theo Murphy meeting issue 'Olfactory communication in humans'.

Acute fatigue affects reaction times and reaction consistency in Mixed Martial Arts fighters.

Mixed Martial Arts (MMA) is a multielement combat sport where fighters need to quickly react to an opponent's movements under fatigued conditions. Research indicates that fast reaction time is important in many sports, but the effect of fatigue has shown negative, null, or even positive influences on reaction time. However, few studies have been conducted in a controlled setting, especially using MMA figthers, whose matches are frequently resolved in a split-second. Therefore, this study investigated whether acute neuromuscular fatigue affects reaction and movement times, and their consistency in MMA fighters (N = 45). Before and after an upper-body Wingate test, a simple visual reaction time task was completed. Results showed a significant negative effect of fatigue on the reaction times and their consistency, with longer reactions (1.5% change) and lower consistency (14.7% change) after the Wingate test. Further, greater amounts of fatigue during the Wingate test seemed to negatively affect the consistency of post-Wingate movement time. Due to cumulative fatigue and the dynamic nature of MMA, our data indicate that not only the decrements in aerobic and anaerobic power likely affect a fighter's performance, but their reaction time and motor time may also be compromised during a fight.

Roar of a Champion: Loudness and Voice Pitch Predict Perceived Fighting Ability but Not Success in MMA Fighters.

Historically, antagonistic interactions have been a crucial determinant of access to various fitness-affecting resources. In many vertebrate species, information about relative fighting ability is conveyed, among other things, by vocalization. Previous research found that men's upper-body strength can be assessed from voice. In the present study, we tested formidability perception of intimidating vocalization (roars) and a short utterance produced by amateur male MMA fighters attending the amateur European Championships in relation to their physical fitness indicators and fighting success. We also tested acoustic predictors of the perceived formidability. We found that body height, weight, and physical fitness failed to predict perceived formidability either from speech or from the roars. Similarly, there was no significant association between formidability of the roars and utterances and actual fighting success. Perceived formidability was predicted mainly by roars' and utterances' intensity and roars' harmonics-to-noise ratio and duration. Interestingly, fundamental frequency (F0) predicted formidability ratings in both roars and utterances but in an opposite manner, so that low F0 utterances but high F0 roars were rated as more formidable. Our results suggest that formidability perception is primarily driven by intensity and duration of the vocalizations.

The effect of complete caloric intake restriction on human body odour quality.

Previous studies on various vertebrates have shown that quantity and quality of food intake affect odour attractiveness as perceived by potential mates. In humans, the quality of body odour is similarly affected by ingested foods, such as by variation in meat and garlic intake. Nevertheless, it is not known whether quantity of food has an impact on human body odour attractiveness. Thus, here we tested how 48 h of complete caloric intake restriction affects the hedonic quality of human axillary odour. Odour samples (cotton pads fixed in both armpits and worn for 12 h) were obtained from healthy female donors across three conditions: i) during their habitual food regime; ii) after 48 h of complete caloric intake restriction (drinking water was provided), and iii) 72 h after restoration of caloric intake. Axillary samples were assessed by male raters regarding their pleasantness, attractiveness, femininity, and intensity. We also collected blood samples to assess physiological changes due to dietary restriction (e.g., glucose, sodium, albumin, and triacylglyceride assays) and anthropometric measurements at the same intervals as body odour samples. We found no differences in pleasantness, attractiveness and intensity between the odour samples collected at baseline and during complete caloric intake restriction. Interestingly, we found that body odours were rated more pleasant, more attractive and less intense after restoration of food intake as compared to the baseline and during caloric restriction. Our results suggest that restoration of food intake positively influences hedonic quality of human body odour which might thus provide cues to current fitness status and metabolic efficiency.

Effects of diversity in olfactory environment on children's sense of smell.

Diversity in children's everyday olfactory environment may affect the development of their olfactory abilities and odor awareness. To test this, we collected data on olfactory abilities using the Sniffin' Sticks and odor awareness with Children's Olfactory Behaviors in Everyday Life Questionnaire in 153 preschool children and retested them one and a half year later. Parents completed an inventory on children's exposure to a variety of odors and on their own odor awareness using the Odor Awareness Scale. We controlled for the effects of age and verbal fluency on the children's performance. We found that the children's odor identification and discrimination scores differed as a function of parental odor awareness. Although these effects were rather small, they were commensurate in size with those of gender and age. To the best of our knowledge, this study is the first to present evidence that diversity in children's olfactory environment affects variation in their olfactory abilities and odor awareness. We suggest that future studies consider the long-term impact of perceptual learning out of the laboratory and its consequences for olfactory development.

360 Degrees of Facial Perception: Congruence in Perception of Frontal Portrait, Profile, and Rotation Photographs.

Studies in social perception traditionally use as stimuli frontal portrait photographs. It turns out, however, that 2D frontal depiction may not fully capture the entire morphological diversity of facial features. Recently, 3D images started to become increasingly popular, but whether their perception differs from the perception of 2D has not been systematically studied as yet. Here we investigated congruence in the perception of portrait, left profile, and 360° rotation photographs. The photographs were obtained from 45 male athletes under standardized conditions. In two separate studies, each set of images was rated for formidability (portraits by 62, profiles by 60, and 360° rotations by 94 raters) and attractiveness (portraits by 195, profiles by 176, and 360° rotations by 150 raters) on a 7-point scale. The ratings of the stimuli types were highly intercorrelated (for formidability all rs > 0.8, for attractiveness all rs > 0.7). Moreover, we found no differences in the mean ratings between the three types of stimuli, neither in formidability, nor in attractiveness. Overall, our results clearly suggest that different facial views convey highly overlapping information about structural facial elements of an individual. They lead to congruent assessments of formidability and attractiveness, and a single angle view seems sufficient for face perception research.

Human Body Odour Composites Are Not Perceived More Positively than the Individual Samples.

It is well established that composite facial images are perceived as more attractive compared with individual images, suggesting a preference for heterozygosity. Similarly, there is evidence that preferences for body odours might be linked to heterozygosity. Here, we tested whether blending individual body odours into composites would follow a similar pattern as observed in the perception of faces. We collected axillary odour samples from 38 individuals, which were subsequently assessed individually and as composites of two (N = 19) or four (N = 9) body odours regarding their pleasantness, attractiveness and intensity. We found no significant differences between mean ratings of individual odour samples or composites of two or four odour samples. Our results indicate that, in contrast to faces, composite body odours are not rated as more attractive. Composite body odours retain similar hedonic perceptual qualities as individual odours, thus highlighting differences in visual and chemosensory perceptual mechanisms.

Predictors of Fighting Ability Inferences Based on Faces.

Facial perception plays a key role in various social interactions, including formidability assessments. People make relatively accurate inferences about men's physical strength, aggressiveness, and success in physical confrontations based on facial cues. The physical factors related to the perception of fighting ability and their relative contribution have not been investigated yet, since most existing studies employed only a limited number of threat potential measures or proxies. In the present study, we collected data from Czech Mixed Martial Arts (MMA) fighters regarding their fighting success and physical performance in order to test physical predictors of perceived fighting ability made on the basis of high-fidelity facial photographs. We have also explored the relationship between perceived and actual fighting ability. We created standardized 360° photographs of 44 MMA fighters which were assessed on their perceived fighting ability by 94 raters (46 males). Further, we obtained data regarding their physical characteristics (e.g., age, height, body composition) and performance (MMA score, isometric strength, anaerobic performance, lung capacity). In contrast to previous studies, we did not find any significant links between the actual and the perceived fighting ability. The results of a multiple regression analysis have, however, shown that heavier fighters and those with higher anaerobic performance were judged as more successful. Our results suggest that certain physical performance-related characteristics are mirrored in individuals' faces but assessments of fighting success based on facial cues are not congruent with actual fighting performance.

Focal Length Affects Depicted Shape and Perception of Facial Images.

Static photographs are currently the most often employed stimuli in research on social perception. The method of photograph acquisition might affect the depicted subject's facial appearance and thus also the impression of such stimuli. An important factor influencing the resulting photograph is focal length, as different focal lengths produce various levels of image distortion. Here we tested whether different focal lengths (50, 85, 105 mm) affect depicted shape and perception of female and male faces. We collected three portrait photographs of 45 (22 females, 23 males) participants under standardized conditions and camera setting varying only in the focal length. Subsequently, the three photographs from each individual were shown on screen in a randomized order using a 3-alternative forced-choice paradigm. The images were judged for attractiveness, dominance, and femininity/masculinity by 369 raters (193 females, 176 males). Facial width-to-height ratio (fWHR) was measured from each photograph and overall facial shape was analysed employing geometric morphometric methods (GMM). Our results showed that photographs taken with 50 mm focal length were rated as significantly less feminine/masculine, attractive, and dominant compared to the images taken with longer focal lengths. Further, shorter focal lengths produced faces with smaller fWHR. Subsequent GMM revealed focal length significantly affected overall facial shape of the photographed subjects. Thus methodology of photograph acquisition, focal length in this case, can significantly affect results of studies using photographic stimuli perhaps due to different levels of perspective distortion that influence shapes and proportions of morphological traits.