An empirical examination of subjective age in older adults.

It has been observed that subjective age (SA) often trails chronological age, especially in older adults. In a previously published article, we argued that differences in individual's SA is a function of their level of activity on biological, mental, and social dimensions. This article empirically tests this proposition using a newly created Subjective Aging Index (SAI). The SAI is related to SA above the effect of age with differences existing across age groups and sex. The findings contribute to the literature on successful aging strategies with important implications for health care practitioners, marketers, and individuals heading towards older adult years.

Time benders: a model of subjective aging in aging adults.

This article develops a new model for understanding the aging experience. Drawing upon aging literature from the chronological, biological, mental, and social aging perspectives, the model offered is an integrated perspective that provides better understanding of the relationship between chronological age and an individual's perceived age. The article provides evidence of ways that consumers are trying to "time bend" and change today's perceived reality of aging. The article concludes with a discussion of implications for the health care industry and provides examples of how some businesses seem to already be looking at aging and health related issues through this lens.

Informing the design of better privacy policies.

The authors review literature that can inform the design of better privacy policies. The review is focused around three privacy principles central to consumer-firm interactions. These privacy principles include: sensitive information and willingness to disclose; covert collection and use of data; and notice and choice. The authors argue that the best privacy policies are those which adequately address these principles thereby lowering the public's privacy concern. The ability of the EU and US's regulatory environments to address these principles is discussed. In accordance with the review the authors note the EU's GDPR has provisions to address the three privacy principles while the U.S. regulatory environment is not effective in addressing these principles.