Citizen-Centric Web-Based Health Profiling Service: A Service Concept and a Profiling Method.

Personalization of health interventions has been shown to increase their effectiveness. In digital services, user profiles enable this personalization. We introduce a web-based user profiling service, where citizens can 1) create various personal profiles, specific to certain health topics, by providing their personal data, 2) get summarized feedback on their health and behavioral determinants regarding each profile, and 3) share their profiles with health service providers. As part of the service, we define a profiling method that identifies the health needs and behavioral determinants of citizens, and highlights their most potential behavior change targets. The novelty in the service arises from allowing citizens to govern their health data, quantifying automatically various behavioral determinants, and summarizing aggregated knowledge efficiently via simple visualizations. The service aims to evoke personal awareness about behavior change needs and the factors influencing behavior, enable health service providers to develop and offer highly personalized, automated interventions, and facilitate time-efficient and transparent decision-making of health professionals. According to a preliminary concept evaluation with citizens (N=29), the presented profile feedback was perceived as interesting and intuitive.