Black Lives Matter protests shift public discourse.

ABSTRACT

SignificanceThis study uses large-scale news media and social media data to show that nationwide Black Lives Matter (BLM) protests occur concurrently with sharp increases in public attention to components of the BLM agenda. We also show that attention to BLM and related concepts is not limited to these brief periods of protest but is sustained after protest has ceased. This suggests that protest events incited a change in public awareness of BLM's vision of social change and the dissemination of antiracist ideas into popular discourse.