Modeling the effect of observational social learning on parental decision-making for childhood vaccination and diseases spread over household networks.

ABSTRACT

In this paper, we introduce a novel model for parental decision-making about vaccinations against a childhood disease that spreads through a contact network. This model considers a bilayer network comprising two overlapping networks, which are either Erdos-Rényi (random) networks or Barabási-Albert networks. The model also employs a Bayesian aggregation rule for observational social learning on a social network. This new model encompasses other decision models, such as voting and DeGroot models, as special cases. Using our model, we demonstrate how certain levels of social learning about vaccination preferences can converge opinions, influencing vaccine uptake and ultimately disease spread. In addition, we explore how two different cultures of social learning affect the establishment of social norms of vaccination and the uptake of vaccines. In every scenario, the interplay between the dynamics of observational social learning and disease spread is influenced by the network's topology, along with vaccine safety and availability.