An Empirical Research on the Factors Influencing the Selection of Doctors in Online Medical Websites / 医学信息学杂志

ABSTRACT

The paper collects the network data from www.haodf.com to establish a model,conducts an empirical study on the factors influencing the selection of doctors in online medical websites,and puts forward the suggestions for the construction of online medical websits from 4 aspects of normalizing management,focusing on propaganda,highlighting online public praise,and expanding profit channels.