A Critical Discourse Analysis of the Microstructure of Covid-19 Health-Protocol Advertisements in Tourist Facilities
Journal of Language Teaching and Research
; 14(3):751-758, 2023.
Article
in English
| ProQuest Central | ID: covidwho-2322181
ABSTRACT
To alleviate the impact of the Covid-19 pandemic on tourism, tourist facilities in Bali are informing visitors of the relevant health protocols, using posters to describe the appropriate behaviours. Using critical discourse analysis, this study examines the microstructure of the texts in these posters to identify their semantic, syntactic, lexical, and rhetorical elements. The study findings show that the semantic aspects consist of background, intention, and detail. The syntactic elements involve coherence and the use of the pronouns 'you' and 'we', and of the imperative, and the declarative. The lexical aspects include abbreviations and vocabulary, related to the health protocol. The textual messages are delivered in official language, supported by pictures and photographs.
Education; Ideology; Syntax; Tourist attractions; Political parties; Discourse analysis; Advertisements; Abbreviations; Lexical semantics; Restaurants; Microstructure; Tourism; Critical discourse analysis; Photographic equipment & supplies; Hotels & motels; COVID-19; Coherence; Pandemics; Medical research; Consumption; Hate speech; Creative industries; Coronaviruses; Political advertising; Semantics; Disease transmission; Iran
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Type of study:
Qualitative research
Language:
English
Journal:
Journal of Language Teaching and Research
Year:
2023
Document Type:
Article
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