Contrast a Model of the Coffee Entrepreneurship in the Covid-19 Era

ABSTRACT

Is observed a structure of five factors representations, habitus, fields, capital, capabilities and enterprise that explained 54% of the total variance explained, although the research design limited findings local scenario, suggesting the inclusion of variables that the literature identifies Sociodemographic and socioeconomic variables to establish entrepreneurial profiles according to risk events;landslides, fires, droughts, floods, frosts or earthquakes. If a representation links coffee farming with other personal or community needs, then it supposes provisions that facilitate the objectification or anchoring of information related to sowing, harvesting, weather, pests, prices and prices. Faced with the environmental problems of droughts or floods, social capital networks in Xilitla respond with organization of the crop in diversified stages but confined to the achievement of goals that guarantee the productive cycle. The representations are discursive innovations from which scientific knowledge is disseminated in common sense and social thought, although this is exclusive of not only science, art or culture in general since the symbols to discover or invent are also prone to its transformation into interpretations of reality and more primarily discursive senses.