Consumption, production, and entrepreneurship in the time of coronavirus: A business perspective of the pandemic
Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic
; : 1-208, 2022.
Article
in English
| Scopus | ID: covidwho-2323152
ABSTRACT
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the "new normal" have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022. All rights reserved.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Type of study:
Experimental Studies
Language:
English
Journal:
Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic
Year:
2022
Document Type:
Article
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